HELLO ALL, ASHLEY HERE.

2020 was one crazy year. Despite all the challenges, the world has embraced digital like never before, China has sped up the process of merging online and offline and Chinese consumers have quickly gotten used to new digital trends. As a result it’s more important than ever to integrate social media and e-commerce even for traditional industries. 

Although marketing became more creative and digitally advanced, and the competition between brands will increase in 2021, there are also new opportunities for brands to discover potential consumer groups in low-tier cities, which account for more than 600 million people.

WHY TAKE THIS MASTERCLASS?

I'm setting up this China Digital Marketing Masterclass to bring you only the very latest, best and most actionable insights to make 2021 your best China year yet. 

We’ll talk about:

• The most prominent consumer groups in 2021 and how to market and sell to them 

• Strategies to market on dominant platforms such as WeChat, Weibo, Douyin

• The new social media platforms that can’t be ignored in 2021

WHAT WILL YOU GET?

• All new modules equipped with only the latest insights 

• Real time interactive delivery with case studies and examples

• An interview with teams from China’s tech giants

• An interview with a successful Chinese KOL / influencer

• Networking opportunities with fellow China marketing managers 

• A certificate upon completion 

• A video recording of the virtual masterclass 

My outcome at the end of this masterclass is to equip you with the most practical insights to help you plan your China 2021 strategy and to help you succeed. This is a big promise but I confirm I can deliver.

INFORMATION:

• Date: 24th November, Tuesday
• Time: 6-10 pm Shanghai time (12-4 pm Berlin time and 6-10 am New York time)
• Platform: Zoom
• How do I join?

Step 1: Scroll to the bottom of the page. Click “Register Now” and pay for the course. You will receive a confirmation email and one of our team members will contact you within a day.
Step 2: One week before the livestream, you’ll receive a private livestream link.
Step 3: Within 48 hours of the end of the livestream, you will also receive a link to a video recording of the livestream and the presentation slides that you will have lifelong access to.

FAQ

• Q1: Do I need to record it? 

No. We’ll share the recording of the masterclass with you after the session. 

• Q2: What language is it delivered in? 

The course is delivered in English.

• Q3: How much does it cost? 

The standard price is US$ 298 for the livestream, handouts and materials. 

WHAT ARE PEOPLE SAYING?

“It was great! The masterclass was professional, very educational, up-to-date and extremely entertaining.” -- Xi Chen, Bing Bang Apps

“Ashley is living the Disney brand! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! ” -- John Sinke, Director of Marketing, Hong Kong Disneyland

“Great insights, case studies and very practical examples. Very enjoyable and productive.” -- Bernard Cheng, The Brown–Forman Corporation

ABOUT ASHLEY

Ashley is a marketing thought leader, trainer, keynote speaker and author. She has lived and worked in Greater China for over 14 years. Her marketing agency, Alarice, has worked with some of the world’s biggest brands and ChoZan, your Harvard business school for digital marketing in China, has trained teams around the world at major corporations in the art of digital marketing in China. Ashley is a LinkedIn Top Voice in Marketing 2019 and an Asia-Pacific Top 25 Innovator.
 

DURING THE MASTERCLASS YOU WILL ALSO:

•  HAVE AN OPPORTUNITY TO ASK YOUR QUESTIONS TO CHINA’S TECH GIANTS 
•  LEARN DIRECTLY FROM SUCCESSFUL CHINESE KOLS 
• NETWORK WITH OTHER MARKETERS DIGITALLY TO BUILD YOUR SUPPORT NETWORK

SO, WHAT WILL YOU LEARN?

This masterclass covers the following 3 modules and 2 interviews. I’m determined to make each session actionable, so there are practical group activities after each module. 

1. THE CHINA MARKET, MODERN CONSUMERS AND DIGITAL TRENDS IN 2021 

• An overview of China’s digital lifestyle in the recovery stage

• Modern Chinese consumers in 2020

• China’s top 5 digital trends for 2021 

• Video Q&A with a special guest

2. MARKETING AND SOCIAL MEDIA FOR 2021

• The latest and greatest marketing updates for WeChat, Weibo, Weitao, RED and Douyin

• New SMM platforms you can’t ignore in 2021

• An overview of the best marketing practices and case studies

• Video Q&A with a special guest

3. PLANNING YOUR STRATEGY FOR 2021 

• Industry strategies for 2021 (cosmetics, FMCG, luxury, mother and baby, travel and retail)

• Brand digital spending for 2021 (tables / insights / by company size)

• SMM editorial calendar for 2021

• Summary: A practical step by step checklist 

WHAT ARE PEOPLE SAYING?

“Ashley is awesome in Chinese social media marketing and such a passionate speaker and leader. I love how enthusiastic she is whenever she gives a speech. And her knowledge of the China market is amazing! ” -- Jessica Ye Trainot, Mulberry House

“Great masterclass, loaded with highly relevant examples and brilliantly delivered. A must for anybody that wants to market in mainland China.” -- Erwan Thomassain, Genesys

“I’ve had the opportunity to listen to many speakers and I have to confess Ashely is extraordinary. She emits great energy on stage and shares that with the whole audience. Also her presentations are very informative. She knows about the most up-to-date Chinese social media trends and which strategies are the most efficient.” -- Domen Jere, AI-Si Global Co-founder

STILL GOT QUESTIONS?

Please contact Natalia at natalia@chozan.co or +852 3563 7723  to get your Masterclass questions answered.

More Testimonials

“A great overview of digital in China, very insightful and I’ll start exploring the mentioned apps as soon as we are back. Ashley is very knowledgeable! ” - Estee Wu, Clarins

“A deep dive into China’s digital economy and how the marketplace ticks. Lots of case studies, tips and tricks. Excellent on so many levels!” - Neerja Sujanani, Plus Group

“Very informative. Real life cases. A benefit in every way!” - Stefanie Chiu, GM Marketing and Communications at Li & Fung