Ashley Dudarenok’s China Digital Marketing Masterclass: Livestreaming Edition [23 March 2021]
Bring your team's livestreaming skills to the next level with this edition of China Masterclass on March 23rd.
HELLO ALL, ASHLEY HERE.
2020 was one crazy year. Despite all the challenges, the world has embraced digital like never before, China has sped up the process of merging online and offline. Chinese consumers have quickly gotten used to new digital trends. It’s more important for businesses now to integrate social media and e-commerce in their marketing strategy, even for traditional industries. Livestreaming would both be an essential tool and channel for that. If you work in/with China in 2021, mastering livestreaming for marketing and sales is an essential and this edition of China Masterclass is here to bring you up to speed.
WHY TAKE THIS MASTERCLASS?
I am setting up this China Digital Marketing Masterclass to bring you only the latest, best and most actionable insights to make 2021 your best livestreaming year yet.
We will cover:
A variety of Chinese livestreaming platforms and how to use them
Livestreaming sales process for success
How to work with Chinese livestreaming KOLs
How to write a winning livestreaming script
Newest & coolest livestreaming trends to watch
Actionable checklist for 2021 (for marketing & sales via livestream)
WHAT WILL YOU GET?
All new content equipped with only the latest insights
Real-time interactive delivery with case studies and examples
Interviews with successful Chinese livestreaming KOLs/influencers
Networking opportunities with fellow China marketing managers
A certificate upon completion
A video recording of the virtual masterclass
My outcome of this masterclass is to equip you with the most practical insights to help you succeed in China in 2021 via livestreaming. This is a big promise but I am sure I can deliver.
- Date: 23rd March, Tuesday
- Time: 6-9:30 pm Shanghai time (11-2:30 pm Berlin // 5-8:30 am New York)
- Platform: Zoom
- How do I join?
Step 1: Scroll to the bottom of the page. Click “Register Now” and pay for the course. You will receive a confirmation email and one of our team members will contact you within a day.
Step 2: One week before the masterclass, you will receive a private access link.
Step 3: Within 48 hours of the end of the masterclass, you will receive a link to a video recording of the masterclass and the presentation slides.
- Q1: Do I need to record it?
No. We will share the recording of the masterclass with you after the session.
- Q2: What language is it delivered in?
The course is delivered in English.
- Q3: How much does it cost?
The standard price is US$ 298 for the live-streamed class, handouts and materials. For groups of 10 and above, please email us at firstname.lastname@example.org for special deals.
WHAT ARE PEOPLE SAYING?
“Ashley is living the Disney brand! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! ” -- John Sinke, Director of Marketing, Hong Kong Disneyland
“Great insights, case studies and very practical examples. Very enjoyable and productive.” -- Bernard Cheng, The Brown–Forman Corporation
““Ashley was really engaging and helped condense all the China digital marketing trends into a digestible format and easily putting these learnings into our business strategy.” -- Eunice Chin, Shiseido
Ashley is a renowned China marketing expert, thought leader, entrepreneur, bestselling author, keynote speaker, and vlogger. She has lived and worked in Greater China for over 15 years. She founded a China-focused social media agency, Alarice, and has worked with some of the world’s biggest brands. Her China insights and training company ChoZan, the business school for digital marketing in China, has trained teams around the world at major corporations in the art of digital marketing in China. Ashley is a LinkedIn Top Voice in Marketing and an Asia-Pacific Top 25 Innovator.
DURING THE MASTERCLASS YOU WILL ALSO:
- HAVE AN OPPORTUNITY TO ASK
- LEARN DIRECTLY FROM
SUCCESSFUL CHINESE LIVESTREAMING KOLS
- NETWORK WITH OTHER MARKETERS DIGITALLY TO BUILD
YOUR SUPPORT GROUP
WHAT ARE PEOPLE SAYING?
“A deep dive into China’s digital economy and how the marketplace ticks. Lots of case studies, tips and tricks. Excellent on so many levels!” -- Neerja Sujanani, Plus Group
“A great overview of digital in China, very insightful and I’ll start exploring the mentioned apps as soon as we are back. Ashley is very knowledgeable! ” -- Estee Wu, Clarins
Please contact Natalia at email@example.com or +852 3563 7723 to get your Masterclass questions answered.
After the Masterclass, You will
“Always love the way how Ashley engages with the audience and never get bored. In-depth insights and practical advices are always given." - Kathy Chung, Shangri-la Hotels and Resorts
“Probably the best course of the topics, delivered in English.” - Michael Yung, Asia Miles
“Great masterclass, loaded with highly relevant examples and brilliantly delivered. A must for anybody that wants to market in mainland China.” - Erwan Thomassain, Genesys