Ashley Dudarenok’s China Digital Marketing Masterclass: Livestreaming Edition [23 March 2021]

Bring your team's livestreaming skills to the next level with this edition of China Masterclass on March 23rd.



2020 was one crazy year. Despite all the challenges, the world has embraced digital like never before, China has sped up the process of merging online and offline. Chinese consumers have quickly gotten used to new digital trends. It’s more important for businesses now to integrate social media and e-commerce in their marketing strategy, even for traditional industries. Livestreaming would both be an essential tool and channel for that. If you work in/with China in 2021, mastering livestreaming for marketing and sales is an essential and this edition of China Masterclass is here to bring you up to speed.



I am setting up this China Digital Marketing Masterclass to bring you only the latest, best and most actionable insights to make 2021 your best livestreaming year yet. 

We will cover:

  • A variety of Chinese livestreaming platforms and how to use them

  • Livestreaming sales process for success

  • How to work with Chinese livestreaming KOLs

  • How to write a winning livestreaming script

  • Newest & coolest livestreaming trends to watch 

  • Actionable checklist for 2021 (for marketing & sales via livestream)



  • All new content equipped with only the latest insights 

  • Real-time interactive delivery with case studies and examples

  • Interviews with successful Chinese livestreaming KOLs/influencers

  • Networking opportunities with fellow China marketing managers 

  • A certificate upon completion 

  • A video recording of the virtual masterclass 

My outcome of this masterclass is to equip you with the most practical insights to help you succeed in China in 2021 via livestreaming. This is a big promise but I am sure I can deliver.



  • Date: 23rd March, Tuesday
  • Time: 6-9:30 pm Shanghai time (11-2:30 pm Berlin // 5-8:30 am New York)
  • Platform: Zoom
  • How do I join?

Step 1: Scroll to the bottom of the page. Click “Register Now” and pay for the course. You will receive a confirmation email and one of our team members will contact you within a day.
Step 2: One week before the masterclass, you will receive a private access link.
Step 3: Within 48 hours of the end of the masterclass, you will receive a link to a video recording of the masterclass and the presentation slides.



  • Q1: Do I need to record it? 

No. We will share the recording of the masterclass with you after the session. 

  • Q2: What language is it delivered in? 

The course is delivered in English.

  • Q3: How much does it cost? 

The standard price is US$ 298 for the live-streamed class, handouts and materials. For groups of 10 and above, please email us at for special deals.





“Ashley is living the Disney brand! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! ” -- John Sinke, Director of Marketing, Hong Kong Disneyland


“Great insights, case studies and very practical examples. Very enjoyable and productive.” -- Bernard Cheng, The Brown–Forman Corporation


Ashley was really engaging and helped condense all the China digital marketing trends into a digestible format and easily putting these learnings into our business strategy.” -- Eunice Chin, Shiseido



Ashley is a renowned China marketing expert, thought leader, entrepreneur, bestselling author, keynote speaker, and vlogger. She has lived and worked in Greater China for over 15 years. She founded a China-focused social media agency, Alarice, and has worked with some of the world’s biggest brands. Her China insights and training company ChoZan, the business school for digital marketing in China, has trained teams around the world at major corporations in the art of digital marketing in China. Ashley is a LinkedIn Top Voice in Marketing and an Asia-Pacific Top 25 Innovator.






“A deep dive into China’s digital economy and how the marketplace ticks. Lots of case studies, tips and tricks. Excellent on so many levels!” -- Neerja Sujanani, Plus Group


“A great overview of digital in China, very insightful and I’ll start exploring the mentioned apps as soon as we are back. Ashley is very knowledgeable! ” -- Estee Wu, Clarins



Please contact Natalia at or +852 3563 7723 to get your Masterclass questions answered.


After the Masterclass, You will

More Testimonials

“Always love the way how Ashley engages with the audience and never get bored. In-depth insights and practical advices are always given." - Kathy Chung, Shangri-la Hotels and Resorts

“Probably the best course of the topics, delivered in English.” - Michael Yung, Asia Miles

“Great masterclass, loaded with highly relevant examples and brilliantly delivered. A must for anybody that wants to market in mainland China.” - Erwan Thomassain, Genesys

Contact Information

[[coupon_message.text]] [[cart_coupon.text]]

Payment Information

Marketing Guidebooks and China Insights Library for $168

Marketing Guidebooks and China Insights Library

Exclusive, one-time offer:

Add this to your cart to get:
(1) Expert WeChat & Weibo Marketing Guidebooks

(542 pages, original value US250)
542 page guidebooks that are the only step-by-step guides of their kind to contain all the following information in one place with helpful photos, illustrations and graphics. Our encyclopedias of WeChat and Weibo don’t exist anywhere else. They summarize 8 years of agency expertise from Alarice and other experts and cover the following topics:

  • WeChat & Weibo account setup, verification and customization
  • WeChat & Weibo user behavior and preferences
  • WeChat & Weibo strategy development
  • How to create engaging content on WeChat & Weibo along with a content calendar
  • WeChat & Weibo community management
  • WeChat & Weibo KOL sourcing and auditing
  • Ready-to-use WeChat & Weibo campaign ideas with setup instructions
  • Step-by-step WeChat & Weibo advertising guides
  • WeChat & Weibo best practices, cases and examples and more!

Check out the WeChat Guidebook Free Chapter here: WeChat Chapter 8 - Attracting Followers
Add this into your cart and master WeChat and Weibo now!

(2) Access to our curated China Insights Library

(with 315+ latest reports & decks on China)

  • 40+ industry reports to help you tap into trends in luxury, FMCG, immigration, smart cities and more
  • 25+ reports on Chinese social media and user demographics
  • 20+ reports about Chinese outbound tourism
  • 20+ reports guiding you through China’s New Retail, CBEC and China’s digital transformation and much more.


[[16800 | currency]]

Order Summary

[[invoiceItem.quantity]] x [[invoiceItem.unit_price | currency]]
[[checkoutContext.order.invoice.subtotal | currency]]
[[ | currency]]
[[checkoutContext.order.invoice.shipping | currency]]
-[[ | currency]]
[[ | currency]]

Copyright © 2022 China Marketing Circle - All Rights Reserved