Hey Guys, Ashley here.

The now worldwide Covid-19 outbreak has disrupted industries, supply chains and is changing consumer preferences and behaviors with each turn the crisis takes. China is using the challenges presented to it to strengthen weak areas, such as initiating bans on the wildlife trade and is becoming even more reliant on digital communication for work and commerce. Be the first to get a grip on China’s new normal. Avoid losses, capture opportunities and start rebuilding momentum in your sector.

I'm setting up a livestreamed masterclass on the 2nd and 3rd of July! You’ll get the latest, best and most relevant insights to help your China strategy in 2020 and beyond. We’ll talk about modern Chinese consumers and changes in their behaviour, business opportunities and how to win traffic with livestreaming to get the most out of your e-commerce.

My outcome at the end of this masterclass is to make you a China marketing expert knowing the best marketing practices and how to plan your strategy for a post Covid-19 China. It’s a big promise, but I’m confident I can deliver on it.

INFORMATION:

• Time: 7-10 pm Hong Kong time (1-4 pm Berlin time and 7-10 am New York time)

• Date:  2-3 July (3 hours on Thursday, July 2 and 3 hours on Friday, July 3)

• How do I join?

  Step 1: Scroll to the bottom of the page. Click the “Register Now” button and pay for the course. You will receive a confirmation email and one of our team members will contact you within a day. 

  Step 2: A few days before the livestream, you’ll receive a private livestream link. 

  Step 3: On the day of the livestream, we will email you the manual and workbook. On the day, log in and watch the stream. 

  Step 4: Within 48 hours of the end of the livestream, you will also receive a link to a video recording of the livestream and the presentation slides that you will have lifelong access to after the livestream is over.

• Do I need to record it? No. We’ll share the recording of the masterclass with you after the session. 

• Language: Delivered in English

• How much does it cost? The standard price is US$ 788 for the livestream, handouts and materials. 10% Exclusive discount for Inside Retail Readers [INSIDER888]

WHAT ARE PEOPLE SAYING?

“It was great! The masterclass was professional, very educational, up-to-date and extremely entertaining.” -- Xi Chen, Bing Bang Apps

“Ashley is truly professional with an international perspective, yet down to earth. The training is packed with practical tactics and cases!” -- Bianca Un, Hang Lung Property

“Ashley is living the Disney brand! Thanks for the amazingly insightful, high-energy and entertaining strategy workshops! ” -- John Sinke, Director of Marketing, Hong Kong Disneyland

“This course is fantastic! I would highly recommend it to anyone working in the market.” -- Anna Zhao, Norway China Business Hub

ABOUT ASHLEY

Ashley is a marketing thought leader, trainer, keynote speaker and author. She has lived and worked in Greater China for over 14 years. Her marketing agency, Alarice, has worked with some of the world’s biggest brands and ChoZan, your Harvard business school for digital marketing in China, has trained teams around the world at major corporations in the art of digital marketing in China. Ashley is a LinkedIn Top Voice in Marketing 2019 and an Asia-Pacific Top 25 Innovator.
 

SO, WHAT WILL YOU LEARN?

This masterclass covers the following 4 modules. The masterclass is delivered in 2 days - 2 modules per day. I’m determined to make each session actionable, so there are practical group activities after each module. For the activities, you’ll be split into groups with fellow livestream participants and our facilitators. I’ll also have special guests to share firsthand insights on e-commerce and marketing platforms.

DAY 1: JULY 2, THURSDAY, 7-10 PM HONG KONG TIME (GMT+8)

1. CHINA’S POST COVID-19 NEW NORMAL: THE CHINA MARKET, MODERN CONSUMERS AND DIGITAL TRENDS IN 2020 

• Introducing China’s post-corona New Normal 

• An overview of China’s digital lifestyle post coronavirus outbreak

• Understanding the China market and modern Chinese consumers 

• Most desired product categories

• China’s Top 5 digital trends in 2020 

• Group activity 

2. E-COMMERCE IN POST COVID-19 CHINA 

• New retail, New e-commerce, New traffic

• The cross border e-commerce landscape post coronavirus (Tmall, JD, PDD)

• Platforms to be on during the new normal, things to pay attention to on Tmall and JD 

• Weitao and its rise post coronavirus outbreak

• Win traffic with livestreaming 

• Video Q&A with a special guest

DAY 2: JULY 3, FRIDAY, 7-10 PM HONG KONG TIME (GMT+8)

3. MARKETING AND STRATEGY IN THE POST COVID-19 ERA 

• Overview of China’s marketing and what you need to pay attention to when planning your strategy 

• How to reassess strategies and stay on top of new developments. 

• What’s changed in interests, hot search and new functionalities on WeChat and Weibo 

• The best marketing strategies for different industries on WeChat and Weibo 

• A practical step by step checklist and key guidance on the way forward  (Creating your editorial calendar post coronavirus) 

• Case studies and takeaways

4. WHAT’S NEXT?

• What are the business opportunities after the outbreak?

• Plan on adjusting your brand’s digital spend for 2020

• The rise of Chinese brands and how to stay competitive

• A second boom for RED and Douyin post coronavirus in China

• How did New Retail expand during the coronavirus outbreak in China?

• Lessons from hard-hit categories

• Group activity 

WHAT ARE PEOPLE SAYING?

“Ashley is awesome in Chinese social media marketing and such a passionate speaker and leader. I love how enthusiastic she is whenever she gives a speech. And her knowledge of the China market is amazing! ” -- Jessica Ye Trainot, Mulberry House

“Great masterclass, loaded with highly relevant examples and brilliantly delivered. A must for anybody that wants to market in mainland China.” -- Erwan Thomassain, Genesys

“I’ve had the opportunity to listen to many speakers and I have to confess Ashely is extraordinary. She emits great energy on stage and shares that with the whole audience. Also her presentations are very informative. She knows about the most up-to-date Chinese social media trends and which strategies are the most efficient.” -- Domen Jere, AI-Si Global Co-founder

WHAT DO INSIDE RETAIL READERS GET?

✅ A 10% ticket discount to see these 4 new modules of the China Digital Masterclass delivered live. [INSIDER888]
✅ An exclusive gift of the China Insights Library (value US$ 168) and WeChat/Weibo Guidebooks (value US$ 250)
✅ Access to all the videos and materials of the masterclass after it is over
✅ A certificate upon completion.

Please feel free to contact Jasper Chung at jasper@insideretail.asia or +852 9019 6060 to get more information about 2+1 special offer

More Testimonials

“A great overview of digital in China, very insightful and I’ll start exploring the mentioned apps as soon as we are back. Ashley is very knowledgeable! ” - Estee Wu, Clarins

“A deep dive into China’s digital economy and how the marketplace ticks. Lots of case studies, tips and tricks. Excellent on so many levels!” - Neerja Sujanani, Plus Group

“Very informative. Real life cases. A benefit in every way!” - Stefanie Chiu, GM Marketing and Communications at Li & Fung