China Insights Library

The China insights library is a collection of the latest reports, decks and guidebooks on the biggest trends in China from experts in the industry.


(1) Access to our curated China Insights Library with over 267 valuable reports and decks

  • 40+ reports on Chinese social media and user demographics
  • 20+ reports about Chinese outbound tourism
  • 70+ reports guiding you through China’s New Retail, CBEC and China’s digital transformation
  • 60+ industry reports to help you tap into trends in luxury, FMGC, immigration, smart cities and more
  • 30+ China related decks for 2017-2019


(2) x2 Expert WeChat & Weibo Marketing Guidebooks ( 542 pages, original value US$ 250)

542 page guidebooks that are the only step-by-step guide of its kind to contain all the following information in one place with helpful photos, illustrations and graphics. Our encyclopedias of WeChat and Weibo don’t exist anywhere else. They summarize 8 years of agency expertise from Alarice and other experts and cover the following topics:

  • WeChat & Weibo account setup, verification and customization
  • WeChat & Weibo user behavior and preferences
  • WeChat & Weibo strategy development
  • How to create engaging content on WeChat & Weibo along with a content calendar
  • WeChat & Weibo community management
  • WeChat & Weibo KOL sourcing and auditing
  • Ready-to-use WeChat & Weibo campaign ideas with setup instructions
  • Step-by-step WeChat & Weibo advertising guides
  • WeChat & Weibo best practices, cases and examples and more!

Check out the WeChat Guidebook Free Chapter here:

WeChat Chapter 8 - Attracting Followers


(3) x4 mini-books from Digital China series by Ashley

  • Modern Chinese Consumers: A Handy Guide for Marketers 2019
  • Selling to China Through Cross-Border E-commerce: A Handy Guide for Business 2019
  • How to Win with Chinese Tourists:  An Essential Guide for 2020
  • How to do B2B Marketing in China: Tips and Best Practices for B2B Businesses in 2020 


We’ve created these handy guidebooks for marketers and businesses to better understand modern Chinese consumers and major online sales channels for cross-border e-commerce in 2020. You’ll find in-depth information about the current situation in 2020 which will empower you to take action and make wise decisions when it comes to your marketing budget.


 If you have any questions, please feel free to contact my team at



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